Sep 30, 2020IndyPL_TimothyV rated this title 4.5 out of 5 stars
A common assumption is that we perceive the world objectively. This book uses rigorous scientific studies to reveal how our senses will frequently miss important information or interpret information incorrectly.
How missing the obvious ends up wrecking success, a New York Times Editor's Choice
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ksoles
May 19, 2011ksoles rated this title 4 out of 5 stars
There seems to be a general formula for popular psychology books: 1) present an interesting and unbelievable anecdote 2) rationalize the anecdote using both expert opinions and data from scientific experiments that range from the banal to…
Apr 19, 2011lisastitch rated this title 4 out of 5 stars
Interesting and very readable look at how our brains work-or don't work!--and how we get led astray.
If you enjoy this, you would probably also like THE BRAIN THAT CHANGES ITSELF, by Norman Doidge.
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The Invisible Gorilla