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Best Customers

(Book - 1999- )
Best Customers
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Item Details

Title: Best customers
Publisher: Ithaca, N.Y. : New Strategist, c1999-
Characteristics: v. ;,27 cm
Date of Publication: 1st ed.-
Notes: Second ed.- by Cheryl Russell
First ed.- by Cheryl Russell and Susan Mitchell
"Demographics of consumer demand."
STO
Contents: 5050 Alcoholic beverages
Apparel
Computers
Education
Entertainment
Financial products and services
Furnishings and equipment
Gifts for non-household members
Groceries
Health care
Household services
Housekeeping supplies
Personal care
Reading material
Restaurants and carry-outs
Shelter
Telephone
Tobacco
Transportation
Travel
Utilities
Additional Contributors: Mitchell, Susan - 1958-
Russell, Cheryl - 1953-
Branch Call Number: R- 658.834 B561
Linking Entry Complexity: Companion vol. to: Household spending
Subject Headings: Consumption (Economics) United States Statistics Periodicals Consumer behavior United States Statistics Consumers United States Statistics Periodicals
Topical Term: Consumption (Economics)
Consumer behavior
Consumers
Related To: Household spending (OCoLC)38108609
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Library Staff

A unique look at who the best and biggest customers are for hundreds of individual products and services, alerting marketers to potential booms and busts in the years ahead.


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