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The Entrepreneur's Guide to Writing Business Plans and Proposals

Chambers, K. Dennis (Book - 2008 )
Average Rating: 3.5 stars out of 5.
The Entrepreneur's Guide to Writing Business Plans and Proposals


Item Details

According to Chambers (Chambers Communications), a business venture can live or die by the quality of a business plan or proposal, and this book, part of the Entrepreneur's Guide series, offers a step-by-step outline of the writing process for entrepreneurs. Chambers stresses that business plans and proposals should not necessarily inform investors, but break through busy schedules and short attention spans to sell an idea in a quick and concise manner. By showing prospective entrepreneurs how to "play the game," the author illustrates how to inspire action and move business projects forward.
Authors: Chambers, K. Dennis, 1943-
Title: The entrepreneur's guide to writing business plans and proposals
Publisher: Westport, Conn. :, Praeger,, 2008
Characteristics: xiv, 184 p. :,ill. ;,25 cm
Statement of Responsibility: K. Dennis Chambers
Contents: I. How to write a business plan
Start from strength : what's in it for me?
Capture the elusive readers : what's in it for them?
Conquer the first draft : the easy part
Edit for power : the hard part
Prepare for success : develop a realistic marketing plan
Demonstrate financial credibility : money still makes the world go 'round / by Gerry Young
Writing in the 21st century : a guide to today's new mechanics
II. How to write a business proposal
Raise the bar : what you are really proposing
Tie the knot : why your proposal makes the prospect so nervous
The art and science of persuasion : convince readers to see it your way
Watch winners at work : a model proposal
Summary: According to Chambers (Chambers Communications), a business venture can live or die by the quality of a business plan or proposal, and this book, part of the Entrepreneur's Guide series, offers a step-by-step outline of the writing process for entrepreneurs. Chambers stresses that business plans and proposals should not necessarily inform investors, but break through busy schedules and short attention spans to sell an idea in a quick and concise manner. By showing prospective entrepreneurs how to "play the game," the author illustrates how to inspire action and move business projects forward.
ISBN: 9780275994983
0275994988
Branch Call Number: 658.4012 C444e 2008
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