Battling Big Box

How Nimble Niche Companies Can Outmaneuver Giant Competitors
Dubroff, Henry (Book - 2009)
Average Rating: 2.5 stars out of 5.
Battling Big Box

Item Details

The authors discuss how small companies can battle giant ones by replying on agility, adaptability, customer service, and credibility. Topics include empowering your people, building a powerful brand, managing cash flow, and keeping your vision in mind.
Authors: Dubroff, Henry
Title: Battling big box
how nimble niche companies can outmaneuver giant competitors
Publisher: Franklin Lakes, NJ : Career Press, c2009
Characteristics: 256 p. ;,21 cm
Statement of Responsibility: by Henry Dubroff and Susan J. Marks
Contents: The battle lines are drawn. The power of small
Moments of truth: can you cut it?
The plan of attack. Empowering your employees
Building and maintaining your brand
Your customers and effective sales
Get a grip on cash: Financial management
Relentless innovation and vision
Your battle plan: Putting it all together
Addendum A: Where to go for more information
Addendum B: Elements of a business plan
Additional Contributors: Marks, Susan J.
ISBN: 160163028X
Branch Call Number: 658.022 D819b 2009
Bibliography: Includes bibliographical references and index
Subject Headings: New business enterprises Management Market segmentation Management Small business Management
Topical Term: New business enterprises
Market segmentation
Small business
LCCN: 2008041376
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app10 Version Arkelstorp Last updated 2014/10/16 16:30