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Battling Big Box

How Nimble Niche Companies Can Outmaneuver Giant Competitors
Dubroff, Henry (Book - 2009)
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Battling Big Box
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The authors discuss how small companies can battle giant ones by replying on agility, adaptability, customer service, and credibility. Topics include empowering your people, building a powerful brand, managing cash flow, and keeping your vision in mind.
Authors: Dubroff, Henry
Title: Battling big box
how nimble niche companies can outmaneuver giant competitors
Publisher: Franklin Lakes, NJ : Career Press, c2009
Characteristics: 256 p. ;,21 cm
Statement of Responsibility: by Henry Dubroff and Susan J. Marks
Contents: The battle lines are drawn. The power of small
Moments of truth: can you cut it?
The plan of attack. Empowering your employees
Building and maintaining your brand
Your customers and effective sales
Get a grip on cash: Financial management
Relentless innovation and vision
Your battle plan: Putting it all together
Addendum A: Where to go for more information
Addendum B: Elements of a business plan
Additional Contributors: Marks, Susan J.
ISBN: 160163028X
9781601630285
Branch Call Number: 658.022 D819b 2009
Bibliography: Includes bibliographical references and index
Subject Headings: New business enterprises Management Market segmentation Management Small business Management
Topical Term: New business enterprises
Market segmentation
Small business
LCCN: 2008041376
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