Battling Big Box
The authors discuss how small companies can battle giant ones by replying on agility, adaptability, customer service, and credibility. Topics include empowering your people, building a powerful brand, managing cash flow, and keeping your vision in mind.
Moments of truth: can you cut it?
The plan of attack. Empowering your employees
Building and maintaining your brand
Your customers and effective sales
Get a grip on cash: Financial management
Relentless innovation and vision
Your battle plan: Putting it all together
Addendum A: Where to go for more information
Addendum B: Elements of a business plan
The battle lines are drawn. The power of small -- Moments of truth: can you cut it? -- The plan of attack. Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: Financial management -- Relentless innovation and vision -- Your battle plan: Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Elements of a business plan
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