30 Essential Typefaces for A Lifetime

(Book - 2006)

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There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."

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Alternate Title: Thirty essential typefaces for a lifetime

Additional Contributors: Pao, Imin; Berger, Joshua

Imprint: Gloucester, Mass. - Rockport

Pages: 302

ISBN: 1592532780, 9781592532780

Call number: 686.224 T447 2006

Language: English

Contents: Essays : Living with type. Don't try this at home! / Cyrus Highsmith ; I have only one typeface which I use and love / Wolfgang Weingart ; Avenir / Henk van Assen ; Thoughts relating to the typeface univers / Simon Johnston
Essays : Evolution of type. Out of the darkness / Stanley Moss ; The making of Avenir next / Akira Kobayashi ; Interview with Matthew Carter / Joshua Berger
Fonts 1-30
ALL 30 / Ian Lynam

Notes: Essays : Living with type. Don't try this at home! / Cyrus Highsmith ; I have only one typeface which I use and love / Wolfgang Weingart ; Avenir / Henk van Assen ; Thoughts relating to the typeface univers / Simon Johnston -- Essays : Evolution of type. Out of the darkness / Stanley Moss ; The making of Avenir next / Akira Kobayashi ; Interview with Matthew Carter / Joshua Berger -- Fonts 1-30 -- ALL 30 / Ian Lynam

Statement of responsibility: edited and curated by Imin Pao and Joshua Berger

Characteristics: 302 p. :,ill. (some col.) ;,27 cm

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