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How to Launch your Wine Career

Thach, Liz (Book - 2009)
Average Rating: 5 stars out of 5.
How to Launch your Wine Career
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Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures--including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator --the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Authors: Thach, Liz, 1961-
Title: How to launch your wine career
Publisher: San Francisco, CA : Wine Appreciation Guild, c2009
Characteristics: ix, 354 p. :,ill. ;,23 cm
Statement of Responsibility: Liz Thach and Brian D'Emilio ; foreword by Michael Mondavi
Notes: Includes index
Contents: Introduction to wine careers
Overview of the global wine market and key issues
Becoming a wine maker and obtaining other cellar jobs
Vineyard management and working in the vineyards
Wine marketing, sales & public relations for a winery
Direct-to-consumer sales at a winery
Wine marketing & sales with a distributor
Wine marketing & sales with a retailer
Wine writers and educators
Wine management & administration
Working for a winery supplier
Creating your action plan
Additional Contributors: D'Emilio, Brian
ISBN: 1934259063
9781934259061
Branch Call Number: 663.2068 T358h 2009
Subject Headings: Vocational guidance Wine and wine making Wine industry
Topical Term: Vocational guidance
Wine and wine making
Wine industry
LCCN: 2008038348
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"Written by successful and respected industry professionals it gives practical, real-world advice on how to land, develop and succeed in a wine career."


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