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How to Launch your Wine Career

Thach, Liz (Book - 2009 )
Average Rating: 5 stars out of 5.
How to Launch your Wine Career
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Hating life in a cubicle where the only greenery is that of the mold growing on the rungs of the corporate ladder? Feel as if you ve graduated with honors into a nation-wide hiring deep freeze? Wine was one of the very few U.S. industries that experienced growth in 2008. Is wine recession-proof as many believe? Not entirely. But even in these times of pervasive layoffs and cutbacks wineries and wine related businesses are creating job prospects every day and in a variety of skill applications from agricultural work to marketing and business. How to Launch Your Wine Career is the first book of its kind. Written by successful and respected industry professionals it gives practical, real-world advice on how to land, develop and succeed in a career in: Wine Making, Wine Production, Vineyard Management, Wine Marketing & Sales, Wine Public Relations, Wine Writing, Wine Education, Winery Management & Administration , Direct to Consumer Sales, Winery Supplier and Wine Marketing with a Distributor or Retailer. Including interviews with some of wine s most prominent figures, like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator, about how they made it, the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed Action Plan Worksheet to help the prospective applicant plan, plot progress and nail that killer wine industry job. .
Authors: Thach, Liz, 1961-
Title: How to launch your wine career
Publisher: San Francisco, CA : Wine Appreciation Guild, c2009
Characteristics: ix, 354 p. :,ill. ;,23 cm
Statement of Responsibility: Liz Thach and Brian D'Emilio ; foreword by Michael Mondavi
Notes: Includes index
Contents: Introduction to wine careers
Overview of the global wine market and key issues
Becoming a wine maker and obtaining other cellar jobs
Vineyard management and working in the vineyards
Wine marketing, sales & public relations for a winery
Direct-to-consumer sales at a winery
Wine marketing & sales with a distributor
Wine marketing & sales with a retailer
Wine writers and educators
Wine management & administration
Working for a winery supplier
Creating your action plan
Additional Contributors: D'Emilio, Brian
ISBN: 1934259063
9781934259061
Branch Call Number: 663.2068 T358h 2009
Subject Headings: Vocational guidance Wine and wine making Wine industry
Topical Term: Vocational guidance
Wine and wine making
Wine industry
LCCN: 2008038348
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Library Staff

"Written by successful and respected industry professionals it gives practical, real-world advice on how to land, develop and succeed in a wine career."


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Version pocillo (pocillo) Last updated 2014/08/26 17:01