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Putting the Public Back in Public Relations

How Social Media Is Reinventing the Aging Business of PR
Solis, Brian (Book - 2009 )
Putting the Public Back in Public Relations


Item Details

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Authors: Solis, Brian
Title: Putting the public back in public relations
how social media is reinventing the aging business of PR
Publisher: Upper Saddle River, N.J. :, FT Press,, c2009
Characteristics: xxviii, 314 p. :,ill. ;,24 cm
Statement of Responsibility: Brian Solis, Deirdre Breakenridge
Notes: Includes index
Contents: What's wrong with PR?
PR 2.0 vs. public relations
PR 2.0 in a Web 2.0 world
Traditional vs. new journalism
PR is about relationships
The language of new PR
Blogger relations
Social media releases (SMRs)
Video news release (VNR) 2.0
Corporate blogging
Technology does not override the social sciences
Social networks : the online hub for your brand
Micromedia
New "marketing" roles
Community managers and customer service 2.0
Socialization of communication and service
The rules for breaking news
A new guide to metrics
PR 2.0 + PR 1.0 = putting the public back in public relations
Additional Contributors: Breakenridge, Deirdre
ISBN: 0137150695
9780137150694
Branch Call Number: 659.2 S687p 2009
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