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The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly & unexpectedly. Ideas, behavior, messages, & products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few
… More »The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly & unexpectedly. Ideas, behavior, messages, & products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters & graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, & the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas & trends, the people who create the phenomenon of word of mouth, & he analyzes fashion trends, smoking, childrens television, direct mail, & the early days of the American Revolution for clues about making ideas infectious. He also visits a religious commune, a successful high-tech company, & one of the worlds greatest salesmen to show how to start & sustain social epidemics.
« LessThe law of the few: connectors, mavens, and salesmen
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
The power of context (part two): the magic number one hundred and fifty
Case study: rumors, sneakers, and the power of translation
Case study: suicide, smoking, and the search for the unsticky cigarette
Conclusion: focus, test, and believe
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe
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Add a Quote"What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behaviour or beliefs in the face of the right kind of impetus. This, too, contradicts some of the most ingrained assumptions we hold about ourselves and each other. We like to think that who we are and how we act is something permanently set by our genes and our temperament...We are actually powerfully influence by our surroudings, our immediate context, and the personalities of those around us." pg 258-259
''The Tipping Point,'' by Malcolm Gladwell, is a lively, timely and engaging study of fads. Some of those he writes about fit snugly into the long tradition of crowd behavior: out-of-fashion Hush Puppies resurged into popularity in 1994 and '95; teenagers, despite repeated health warnings, continue to smoke and in the past few years have been doing so in increasing numbers; and in 1998 a book called ''Divine Secrets of the Ya-Ya Sisterhood'' reached a sales mark of two and a half million copies. Some of the other phenomena analyzed by Gladwell are a bit more unusual, including the decline in crime in New York City that began under Mayor Rudolph W. Giuliani. But all of them can be taken as examples of how unpredictable people can be when they find themselves in the throes of doing what everyone else is doing at the same time. - The New York Times
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Add a CommentGreat read for community leaders and business professionals. If you liked this, check out Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and Contagious: Why Things Catch On by Jonah Berger.
Good book. Very insightful. Interesting look from a different perspective. Gets a little repetitive towards the end.
This book was great! I love it! Blink was also another really good book...
The Tipping Point: How Little Things Can Make a Big Difference --- by Malcolm Gladwell. In 1990, just a short while after Toyota had introduced its premium class Lexus, the company faced a couple of problems which would entail a vehicle recall. Normally, this kind of event would generate the kind of adverse publicity no car maker would want to face. Yet Toyota was able to turn this recall into a marketing coup. After the 1999 shooting rampage by two disaffected students at Columbine School in Colorado, the US was faced with a spate of copy-cat shootings. Seasme Street was constructed and refined using the book’s principles. The phenomenally successful marketing of Airewalk sports shoes, at first to Skateboarders and later to a broader public are all neatly explained and accounted for. The Tipping Point is well written and a pleasure to read. I’m sure you will often find yourself nodding in agreement with what the book has to say. Refreshing and insightful.
A Must read for anybody who wants to understand social networks and Graph Theory though Gladwell makes it much more entertaining than CS201
Interesting theory, but a bit repetitive in the telling.
Boring like a woody allen movie
it was good- well research & well written
I find Malcolm Gladwell's writing style inviting, and his anecdotes excel at showing ordinary everyday interactions from a viewpoint that questions most assumptions. This book, The Tipping Point, presents an original way of understanding what causes social phenomenon to tip, or to spread into a larger-than-life social context. The most interesting ideas for me were the sections on the power of context. Too often complex social problems are tackled and solutions attempted without a good understanding of the nature of why the problems exist in the first place. Hence, elaborate solutions fail to cause meaningful change and the attempts become the solutions themselves causing one to lose sight of the goal. The power of context gives the problem solver a virtual pulley-system to use which allows big problems to be tamed by small changes. One needs only to discover where to make the change.
I ordered the audio version by mistake and thoroughly enjoyed the experience after my daughter recommended the title. Caldwell does an excellent job of reading his own material. Wanting to read the book I ordered it also. Alan Fletcher, Hamilton