In Cheap We Trust
the story of a misunderstood American virtue
A nation of savers
"What use can a woman have for arithmetic?"
Cheap Jews and thrifty Chinese
"Use it up, wear it out, make it do, or do without"
Lively golf balls and two-Ford freedom : the postwar years
Living cheap in the age of mass consumption
Considers our hot-and-cold relationship with thrift and offers a colorful ride through its history in America, from Ben Franklin and his famous maxims to the branding of Jews and the Chinese as cheap in order to neutralize the economic competition they represented.
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