The Day-Glo Brothers

The True Story of Bob and Joe Switzer's Bright Ideas and Brand-new Colors

Barton, Chris

Book - 2009
Average Rating: 4 stars out of 5.
The Day-Glo Brothers
A discovery that made the world a brighter place Joe and Bob Switzer were very different brothers. Bob was a studious planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem-solving. When an accident left Bob recovering in a darkened basement, the brothers began experimenting with ultraviolet light and fluorescent paints. Together they invented a whole new kind of color, one that glows with an extra-special intensity--Day-Glo. This cover reproduction is not printed with Day-Glo colors. The actual book, however, is printed using three Day-Glo colors: Saturn Yellow, Fire Orange, and Signal Green. This book is good for your brain because: Biography, Science, Problem-Solving, Discovery and Invention

Publisher: Watertown, MA : Charlesbridge, 2009
ISBN: 9781570916731
Branch Call Number: j 535.352 B293d 2009
Characteristics: 1 v. (unpaged) :,col. ill. ;,28 cm


From Library Staff

The story of two brothers stumbled on a formula for colors that glow with an extra-special intensity—Day-Glo colors.

What started as an attempt to liven up a magic show becomes so much more! Before 1935, fluorescent colors did not exist. Barton discusses how two brothers worked together to create the eye-popping hues.

Describes the discovery of fluorescent paint by Bob and Joe Switzer, who experimented for years before finding the formula for creating colors which could glow in sunlight, a feature which led to the paint being used for safety items around the world.

From the critics

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Joe thought fluorescent paints could jazz up his magic act, which it did—but it also helped America win World War II. Picture book format, with full page illustrations.

Oct 24, 2014
  • stinkpot rated this: 3 stars out of 5.


Mar 06, 2012
  • CSchmidt1 rated this: 4.5 stars out of 5.

It was interesting to learn while reading this story to my 8 year old son, that the brothers who created Day-Glo paints had to persevere when faced with a great deal of adversity. Wonderfully illustrated.

Dec 31, 2011
  • LocketLibrarian rated this: 4 stars out of 5.

What a fun story! And retro fabulous illustrations!

don't read with a headache, the pages are very Day-Glo!


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Oct 24, 2014
  • stinkpot rated this: 3 stars out of 5.

stinkpot thinks this title is suitable for 5 years and over

Dec 31, 2011
  • LocketLibrarian rated this: 4 stars out of 5.

LocketLibrarian thinks this title is suitable for 7 years and over


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