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Smarter, Faster, Cheaper

Non-boring, Fluff-free Strategies for Marketing and Promoting your Business
Garland, David Siteman (Book - 2011 )
Smarter, Faster, Cheaper
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"Save time and money in building. marketing and promoting your businessWith huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.<ul type="disc">Draws from author David Siteman Garland's extensive experiences as a successful entrepreneurBased on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and smallStrategies and ideas are easy to understand, digest, and immediately put to useFrom learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Cheaper, Faster will save you time, money, and aggravation whether you're building your tenth business or your first"-- Provided by publisher.
Authors: Garland, David Siteman
Title: Smarter, faster, cheaper
non-boring, fluff-free strategies for marketing and promoting your business
Publisher: Hoboken, N.J. : Wiley, c2011
Characteristics: xxiv, 230 p. ;,24 cm
Statement of Responsibility: David Siteman Garland
Notes: Includes index
Contents: Machine generated contents note: Chapter 1: The Shift.
Chapter2: Create Your Foundation.
Chapter 3: Become a Trusted Resource.
Chapter 4: Selling Sucks.
Chapter 5: Be Your Own Media Source.
Chapter 6: The Art and Science of Experimenting and Creating Content.
Chapter 7: Online Video.
Chapter 8: Market and Promote Your Business by Helping Others.
Chapter 9: Keys to Market, Promote, and Build Your Audience.
Chapter 10: Create a Spreadable and Sharable Website.
Chapter 11: Expand Your Network.
Chapter 12: The Transparent World.
Chapter 13: Respect the Blogger and New Media.
Chapter 14: Use Your Content as a Handshake.
Chapter 15: Traditional Advertising is dying.
Chapter 16: Take it Offline.
Conclusion
Summary: "Save time and money in building. marketing and promoting your businessWith huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.<ul type="disc">Draws from author David Siteman Garland's extensive experiences as a successful entrepreneurBased on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and smallStrategies and ideas are easy to understand, digest, and immediately put to useFrom learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Cheaper, Faster will save you time, money, and aggravation whether you're building your tenth business or your first"-- Provided by publisher.
ISBN: 0470647922
9780470647929
Branch Call Number: 658.802 G2331s 2011
Subject Headings: Industrial promotion Marketing
Topical Term: Industrial promotion
Marketing
LCCN: 2010028570
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Version pocillo (pocillo) Last updated 2014/08/29 09:56