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Can't Buy My Love

How Advertising Changes the Way We Think and Feel

Kilbourne, Jean

(Book - 1999)
Average Rating: 5 stars out of 5.
Can't Buy My Love
Print
Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood. Book jacket. Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
Publisher: New York : Simon & Schuster, c1999
ISBN: 9780684866000
0684866005
Branch Call Number: 658.834082 K481c 1999
Characteristics: 366 p. :,ill. ;,24 cm

Opinion

From Library Staff

Originally published as Deadly Persuasions, this studies the many advertisements that surround us and how they affect our judgment.


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app10 Version gurli Last updated 2014/12/09 10:52