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Marketing in the Moment

The Practical Guide to Using Web 3.0 Marketing to Reach your Customers First
Tasner, Michael (Book - 2010 )
Marketing in the Moment


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"With the rapid change for marketers and businesses, knowing the right thing to do is a must. It's do or die.Marketing in the Momentgives the reader the right tools to win and now!" --Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test "The online marketing world is changing fast, and nobody knows for sure what's coming next. This book can help you be better prepared for the changes that are already afoot." --Tony Hsieh, CEO of Zappos, author ofDelivering Happiness "Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner's book, learning his many easy-to-learn practical strategies, I'm ready to conquer the Internet. I strongly recommend this book." --Joseph Sugarman, Chairman of BluBlocker Corporation, author ofAdvertising Secrets of the Written Word "This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!" --Brian Tracy, author ofThe Art of Closing the Sale "If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner's book, Marketing in the Moment, then throw in the towel--game over!" --Joel Bauer, author, speaker, and mentor With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that's how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
Authors: Tasner, Michael, 1984-
Title: Marketing in the moment
the practical guide to using Web 3.0 marketing to reach your customers first
Publisher: Upper Saddle River, N.J. :, FT Press,, c2010
Characteristics: xxvii, 224 p. ;,22 cm
Statement of Responsibility: Michael Tasner
Notes: Includes index
Contents: The mindset shift: from Web 2.0 to Web 3.0
Are you ready for Web 3.0 marketing?
Content marketing : understanding and capitalizing on the drastic shift taking place
Mobile marketing : tapping into billions of cellphone users
Virtual reality worlds : the hows and whys to this unique marketing universe
Video marketing : taking video to the next level
Web applications : how to effectively use apps in your marketing
Open-source code : how to find and use others' hard work for maximum impact
Collaboration : connecting and sharing data at lightning-speed paces
Web 3.0 companies
Your action plan : putting it all together and taking action
Conclusion : the art of giving back
ISBN: 013708109X
9780137081097
Branch Call Number: 658.872 T1999m 2010
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