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Marketing in the Moment

The Practical Guide to Using Web 3.0 Marketing to Reach your Customers First
Tasner, Michael (Book - 2010 )
Marketing in the Moment
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Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. nbsp; You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. nbsp; Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new "content marketing" The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you're already doing online
Authors: Tasner, Michael, 1984-
Title: Marketing in the moment
the practical guide to using Web 3.0 marketing to reach your customers first
Publisher: Upper Saddle River, N.J. : FT Press, c2010
Characteristics: xxvii, 224 p. ;,22 cm
Statement of Responsibility: Michael Tasner
Notes: Includes index
Contents: The mindset shift: from Web 2.0 to Web 3.0
Are you ready for Web 3.0 marketing?
Content marketing : understanding and capitalizing on the drastic shift taking place
Mobile marketing : tapping into billions of cellphone users
Virtual reality worlds : the hows and whys to this unique marketing universe
Video marketing : taking video to the next level
Web applications : how to effectively use apps in your marketing
Open-source code : how to find and use others' hard work for maximum impact
Collaboration : connecting and sharing data at lightning-speed paces
Web 3.0 companies
Your action plan : putting it all together and taking action
Conclusion : the art of giving back
ISBN: 013708109X
9780137081097
Branch Call Number: 658.872 T1999m 2010
Subject Headings: Web 3.0 Internet marketing
Topical Term: Web 3.0
Internet marketing
LCCN: 2010006095
MARC Display»

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