The Nonprofit Development Companion
a workbook for fundraising success
Development is holistic
Development includes fundraising
The development team
The components of successful development programs
pt.2. A clear and compelling mission: Creating/re-creating your mission statement
Using the mission statement
The good, the bad, and the ugly
pt.3. Building ownership through planning: Elements of successful planning
Establishing the strategic planning committee
Conducting the strategic planning committee meetings
Managing the plan and achieving your objectives
Planning for a capital campaign
pt.4. Creating the case for support: The internal case statement, basic development tool
What the interna. case statement includes
The process of creating the internal case statement
Tips for the writer
Preparing presentational case statement materials
pt.5. Telling your organization's story: The definition and purpose of marketing
What's in a name?
Get to know your target audiences
Getting the word out
Using your available human resources
Writing the marketing and communications action
Internal marketing and communications
Being prepared for crisis management
pt.6. The fundraising program: Planning to succeed
The annual fund: acquiring, keeping, and growing donors
Raising major gifts
Planned giving, another way to raise major gifts
The role of special events in development
Keeping the friends you have made
pt.7. Research and recordkeeping: "Make the juice worth the squeeze"
Where am I, and what do I do?
The continuing process of evaluating and planning
General principles of prospect identification, research, and rating
pt.8. The organization and use of volunteers: Why do we volunteer?
What volunteers bring to your organization
Methods for developing volunteer involvement and leadership
Selecting the right person for the job
Extending the invitation
Recognizing and thanking volunteers
Dealing with recalcitrance
pt.9. Building and keeping an effective governing board: The principal functions of the board
Beginning to build a strong board
Creating and guiding the process: the "Committee on board wellness"
The CEO and the board: who's in charge here?
Keeping it in the family, thoughts on board relations
The special character of foundation boards
pt.10. Your organization's real chief development officer: "Trickle down development"
The CEO and the components of development
The CEO and the major gifts program
Providing leadership in stewardship
pt.11. The development professional: If development professionals are so important, why aren't they appreciated?
The development chief and the CEO
How to find your ideal development professional
AFP Code of Ethics
A donor bill of rights
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