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The Nonprofit Development Companion

A Workbook for Fundraising Success
DeWitt, Brydon M. (Book - 2010 )
Average Rating: 3.5 stars out of 5.
The Nonprofit Development Companion
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"A comprehensive workbook covering all aspects of successful nonprofit development. One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes usable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing includes templates and samples to provide specific examples to use right away. Offers a new approach to nonprofit fundraising and marketing. Based on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program"-- Provided by publisher.
Authors: DeWitt, Brydon M.
Title: The nonprofit development companion
a workbook for fundraising success
Publisher: Hoboken, NJ : Wiley, 2010
Characteristics: xvii, 202 p. ;,26 cm
Statement of Responsibility: Brydon M. DeWitt
Notes: Includes index
Contents: pt.1. How does development mean?: Development is marketing
Development is holistic
Development includes fundraising
The development team
The components of successful development programs
pt.2. A clear and compelling mission: Creating/re-creating your mission statement
Using the mission statement
The good, the bad, and the ugly
pt.3. Building ownership through planning: Elements of successful planning
Establishing the strategic planning committee
Conducting the strategic planning committee meetings
Managing the plan and achieving your objectives
Planning for a capital campaign
pt.4. Creating the case for support: The internal case statement, basic development tool
What the interna. case statement includes
The process of creating the internal case statement
Tips for the writer
Preparing presentational case statement materials
pt.5. Telling your organization's story: The definition and purpose of marketing
What's in a name?
Get to know your target audiences
Getting the word out
Using your available human resources
Writing the marketing and communications action
Internal marketing and communications
Being prepared for crisis management
pt.6. The fundraising program: Planning to succeed
The annual fund: acquiring, keeping, and growing donors
Raising major gifts
Planned giving, another way to raise major gifts
Capital campaigns
The role of special events in development
Keeping the friends you have made
pt.7. Research and recordkeeping: "Make the juice worth the squeeze"
Where am I, and what do I do?
The continuing process of evaluating and planning
General principles of prospect identification, research, and rating
pt.8. The organization and use of volunteers: Why do we volunteer?
What volunteers bring to your organization
Methods for developing volunteer involvement and leadership
Selecting the right person for the job
Extending the invitation
Recognizing and thanking volunteers
Dealing with recalcitrance
pt.9. Building and keeping an effective governing board: The principal functions of the board
Beginning to build a strong board
Creating and guiding the process: the "Committee on board wellness"
The CEO and the board: who's in charge here?
Keeping it in the family, thoughts on board relations
The special character of foundation boards
pt.10. Your organization's real chief development officer: "Trickle down development"
The CEO and the components of development
The CEO and the major gifts program
Providing leadership in stewardship
pt.11. The development professional: If development professionals are so important, why aren't they appreciated?
The development chief and the CEO
How to find your ideal development professional
AFP Code of Ethics
A donor bill of rights
Summary: "A comprehensive workbook covering all aspects of successful nonprofit development. One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes usable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing includes templates and samples to provide specific examples to use right away. Offers a new approach to nonprofit fundraising and marketing. Based on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program"-- Provided by publisher.
ISBN: 0470586982
9780470586983
Branch Call Number: 658.15224 D522n 2010
Subject Headings: Fund raising Nonprofit organizations
Topical Term: Fund raising
Nonprofit organizations
LCCN: 2010016374
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app07 Version tobio (tobio) Last updated 2014/09/24 13:12