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YouTube for Business

Online Video Marketing for Any Business
Miller, Michael (Book - 2011 )
Average Rating: 3 stars out of 5.
YouTube for Business
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YouTube's 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment--and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That's where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company's website--without breaking your marketing budget. In this updated second edition of YouTube for Business, you learn how to * Develop a YouTube marketing strategy * Decide what types of videos to produce * Shoot great-looking YouTube videos--on a budget * Edit and enhance your videos * Create a brand presence with your YouTube channel * Produce more effective YouTube videos * Promote your videos on the YouTube site * Link from your videos to your website with Call-to-Action Overlays
Authors: Miller, Michael, 1958-
Title: YouTube for business
online video marketing for any business
Publisher: Indianapolis, Ind. : Que, c2011
Edition: 2nd ed
Characteristics: xvii, 289 p. :,ill. ;,23 cm
Statement of Responsibility: Michael Miller
Notes: Includes index
ISBN: 9780789747266
078974726X
Branch Call Number: 658.872 M6493y 2011
Subject Headings: Online social networks Internet marketing YouTube (Electronic resource)
Topical Term: Online social networks
Internet marketing
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app09 Version sidamo (sidamo) Last updated 2014/09/15 11:31