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Social Media Marketing for Digital Photographers

Chan, Lawrence (Book - 2012 )
Average Rating: 4 stars out of 5.
Social Media Marketing for Digital Photographers
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Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?" Provides invaluable testimonials from top photographers discussing their social media business success stories Guides you through inspiring brand evangelists through social media Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.
Authors: Chan, Lawrence
Title: Social media marketing for digital photographers
Publisher: Hoboken, N.J. : Wiley, c2012
Characteristics: xvii, 254 p. :,col. ill. ;,24 cm
Statement of Responsibility: Lawrence Chan
Notes: Includes index
Contents: What is social media?
Strategic planning
Audience matters
The power of content
Social media channels
Launch a social media program
Blogs and websites
Photography as a social luxury
Brand evangelism
Survival tips
ISBN: 111801412X
9781118014127
Branch Call Number: 770.68 C4543s 2012
Subject Headings: Photography Business methods Online social networks Economic aspects Social media Economic aspects Internet marketing Photography Marketing
Topical Term: Photography
Online social networks
Social media
Internet marketing
Photography
LCCN: 2011927307
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