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Marketing and Merchandising for Musicians

Safir, Robert (Book - 2013 )
Marketing and Merchandising for Musicians
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Succeeding as a musician today calls for new skills, new attitudes, and a new approach. And today, more than ever, how far you get in the business depends on you. The technology-driven, do-it-yourself ethos that revolutionized the way music is recorded and distributed has also transformed the way musicians and songwriters market themselves and their creations. In Marketing and merchandising for musicians, veteran composer, producer, and engineer Robert Safir gives you the nuts-and-bolts information you need to craft a promotional strategy that will draw attention and get results. You'll learn how to understand your markets and target them with precision, grow your fan base, make your own CDs and website, sell your music online, leverage social media as a promotional tool, create T-shirts, hats, and other merchandise, keep up with the rapid changes in the industry, and more...--Cover p. [4].
Authors: Safir, Robert
Title: Marketing and merchandising for musicians
Publisher: Boston, MA : Course Technology/Cengage Learning, c2013
Characteristics: xiv, 207 p.:,ill. ;,25 cm
Statement of Responsibility: Robert Safir
Notes: "Includes interviews with music industry experts"--Cover
Includes index
Summary: Succeeding as a musician today calls for new skills, new attitudes, and a new approach. And today, more than ever, how far you get in the business depends on you. The technology-driven, do-it-yourself ethos that revolutionized the way music is recorded and distributed has also transformed the way musicians and songwriters market themselves and their creations. In Marketing and merchandising for musicians, veteran composer, producer, and engineer Robert Safir gives you the nuts-and-bolts information you need to craft a promotional strategy that will draw attention and get results. You'll learn how to understand your markets and target them with precision, grow your fan base, make your own CDs and website, sell your music online, leverage social media as a promotional tool, create T-shirts, hats, and other merchandise, keep up with the rapid changes in the industry, and more...--Cover p. [4].
ISBN: 1435458001
9781435458000
Branch Call Number: 780.688 S1288m 2013
Subject Headings: Music publishing Marketing Music Music Marketing Sound recordings Marketing Music trade
Topical Term: Music publishing
Marketing
Music
Sound recordings
Music trade
LCCN: 2011936047
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app11 Version sidamo (sidamo) Last updated 2014/09/15 11:31