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The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
Scott, David Meerman (Book - 2011)
Average Rating: 3 stars out of 5.
The New Rules of Marketing & PR
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"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher.
Authors: Scott, David Meerman
Title: The new rules of marketing & PR
how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Publisher: Hoboken, N.J. : John Wiley & Sons, c2011
Edition: 3rd ed
Characteristics: xxxii, 366 p. :,ill. ;,23 cm
Statement of Responsibility: David Meerman Scott
Notes: Includes index
Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010
Summary: "David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher.
ISBN: 1118026985
9781118026984
Branch Call Number: 658.872 S425n 2011
Subject Headings: Public relations Internet marketing
Topical Term: Public relations
Internet marketing
LCCN: 2011014480
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