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Hope in A Jar

The Making of America's Beauty Culture
Peiss, Kathy Lee (Book - 2011 )
Average Rating: 2.5 stars out of 5.
Hope in A Jar
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How did powder and paint, once scorned as immoral, become indispensable to millions of respectable women? How did a "kitchen physic," as homemade cosmetics were once called, become a multibillion-dollar industry? And how did men finally take over that rarest of institutions, a woman's business? In Hope in a Jar , historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women--Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker--in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman.
Authors: Peiss, Kathy Lee
Title: Hope in a jar
the making of America's beauty culture
Publisher: Philadelphia : University of Pennsylvania Press, 2011
Edition: 1st Univeristy of Pennsylvania Press ed
Characteristics: xii, 334 p. :,ill. ;,23 cm
Statement of Responsibility: Kathy Peiss
Contents: Masks and faces
Women who painted
Beauty culture and women's commerce
The rise of the mass market
Promoting the made-up woman
Everyday cosmetic practices
Shades of difference
Identity and the market
ISBN: 0812221672
9780812221671
Branch Call Number: 391.630973 P379h 2011
Bibliography: Includes bibliographical references (p. [271]-316) and index
Subject Headings: Cosmetics United States History Beauty culture United States History
Topical Term: Cosmetics
Beauty culture
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This is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman.


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Version pocillo (pocillo) Last updated 2014/08/29 09:56