It's Not What You Sell, It's What You Stand for

Why Every Extraordinary Business Is Driven by Purpose
Spence, Roy (Book - 2011)
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It's Not What You Sell, It's What You Stand for
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All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.
Authors: Spence, Roy
Title: It's not what you sell, it's what you stand for
why every extraordinary business is driven by purpose
Publisher: New York, N.Y. : Portfolio/Penguin, 2011
Characteristics: 315 p. :,ill. ;,22 cm
Statement of Responsibility: Roy M. Spence, Jr., with Haley Rushing
Notes: First published in U.S.A. by Portfolio/Penguin, 2009--T.p. verso
With a new foreword
Additional Contributors: Rushing, Haley
ISBN: 1591844479
Branch Call Number: 658.4012 S744i 2011
Bibliography: Includes bibliographical references and index
Subject Headings: Strategic planning Case studies Success in business Case studies Brand name products Strategic planning Success in business
Topical Term: Strategic planning
Success in business
Brand name products
Strategic planning
Success in business
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