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It's Not What You Sell, It's What You Stand for

Why Every Extraordinary Business Is Driven by Purpose
Spence, Roy (Book - 2011 )
Average Rating: 4.5 stars out of 5.
It's Not What You Sell, It's What You Stand for

Item Details

All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.
Authors: Spence, Roy
Title: It's not what you sell, it's what you stand for
why every extraordinary business is driven by purpose
Publisher: New York, N.Y. :, Portfolio/Penguin,, 2011
Characteristics: 315 p. :,ill. ;,22 cm
Statement of Responsibility: Roy M. Spence, Jr., with Haley Rushing
Notes: With a new foreword
First published in U.S.A. by Portfolio/Penguin, 2009--T.p. verso
Additional Contributors: Rushing, Haley
ISBN: 9781591844471
Branch Call Number: 658.4012 S744i 2011
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