You are using Internet Explorer 8 to view this site. IE8 is a 6-year-old browser that does not display modern web sites properly. Please upgrade to a newer browser to make best use of this site. Contact your local library branch if you require assistance. For more information, see this FAQ page.
All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.