It's Not What You Sell, It's What You Stand for

Why Every Extraordinary Business Is Driven by Purpose

Spence, Roy

(Book - 2011)
Average Rating: 4.5 stars out of 5.
It's Not What You Sell, It's What You Stand for
All the great businesses in the world pushed themselves ahead of the rest with one thing firmly established: a sense of purpose. Innovation comes naturally when organisations know what they stand for, whilst employee engagement is higher, customers stay loyal and the competition looks smaller. In this compelling book,the persuasive case is made that purpose must compose the core of any strong organisation and Roy M. Spence Jr. shows readers how to find it.
Publisher: New York, N.Y. : Portfolio/Penguin, 2011
ISBN: 1591844479
Branch Call Number: 658.4012 S744i 2011
Characteristics: 315 p. :,ill. ;,22 cm
Additional Contributors: Rushing, Haley


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