How to Create A Successful Photography Business

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How to Create a Successful Photography Business is a comprehensive how-to manual, jam-packed with the secrets to creating a photography business that can generate a stable income. With the most up-to-date, comprehensive information on the photography business, the book addresses the taboo conflict of artist vs. moneymaker and attempts to demystify fantasy from reality. Etienne encourages photographers to define the subjects they would like to shoot and research the income earning potential of these subjects. Chapters are presented in chronological order, starting with ling the legal documents to establishing a real photo business and extending to client relations, marketing, prepping, and shooting. The book also includes templates for legal documents and an extensive reference section on photo-related products, support groups, and services.

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Authors: Etienne, Elizabeth

Statement of Responsibility: Elizabeth Etienne

Title: How to create a successful photography business

Characteristics: x, 227 pages, [32] pages of plates :,illustrations (some color) ;,23 cm

Content Type: text

Media Type: unmediated

Carrier Type: volume

Bibliography: Includes bibliographical references and index

Contents: Making a plan
Establishing your legal business
Start-up expenses
Ongoing monthly expenses
Funding and managing your business
Invoices, contracts, estimates, and releases
Individual job expenses
Assistants, labs, and agents
The ten commandments of a successful photography business
Dialing in to the success frequency
Pricing your services for profits
The art of handling your clients
Preparing for your photo shoot
Directing and shooting people, places, and things
Creating a recognizable brand
Promoting your business
Diversify and unify
Recycling your images
Resources

Subject Headings: Photography Business methods

Topical Term: Photography

LCCN: 2011048163

ISBN: 9781581158861
1581158866

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