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How to Create A Successful Photography Business

Etienne, Elizabeth (Book - 2012)
How to Create A Successful Photography Business
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How to Create a Successful Photography Business is a comprehensive how-to manual, jam-packed with the secrets to creating a photography business that can generate a stable income. With the most up-to-date, comprehensive information on the photography business, the book addresses the taboo conflict of artist vs. moneymaker and attempts to demystify fantasy from reality. Etienne encourages photographers to define the subjects they would like to shoot and research the income earning potential of these subjects. Chapters are presented in chronological order, starting with ?ling the legal documents to establishing a real photo business and extending to client relations, marketing, prepping, and shooting. The book also includes templates for legal documents and an extensive reference section on photo-related products, support groups, and services.
Authors: Etienne, Elizabeth
Title: How to create a successful photography business
Publisher: New York : Allworth Press, [2012], ©2012
Characteristics: x, 227 pages, [32] pages of plates :,illustrations (some color) ;,23 cm
Statement of Responsibility: Elizabeth Etienne
Contents: Making a plan
Establishing your legal business
Start-up expenses
Ongoing monthly expenses
Funding and managing your business
Invoices, contracts, estimates, and releases
Individual job expenses
Assistants, labs, and agents
The ten commandments of a successful photography business
Dialing in to the success frequency
Pricing your services for profits
The art of handling your clients
Preparing for your photo shoot
Directing and shooting people, places, and things
Creating a recognizable brand
Promoting your business
Diversify and unify
Recycling your images
ISBN: 1581158866
Branch Call Number: 770.68 E848h 2012
Bibliography: Includes bibliographical references and index
Subject Headings: Photography Business methods
Topical Term: Photography
LCCN: 2011048163
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