Content Rules

How to Create Killer Blogs, Podcasts, Videos, E-books, Webinars (and More) That Engage Customers and Ignite your Business
Handley, Ann (Book - 2012)
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Content Rules
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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules .
Authors: Handley, Ann, 1963-
Title: Content rules
how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business
Publisher: Hoboken, N.J. : Wiley, c2012
Edition: Rev. and updated
Characteristics: xxiv, 293 p. :,ill. ;,23 cm
Statement of Responsibility: Ann Handley and C. C. Chapman
Contents: 1. The content rules
The case for content
Insight inspires originality: who do you want to attract?
Who are you?
Reimagine; don't recycle: anatomy of a content circle of life
Share or solve; don't shill
Stoke the campfire
Create wings and roots
The care and feeding of fans
Attention B2B companies: this is the chapter you are looking for
2. The how-to section
A blog as a hub of your online content
If webinars are awesome marketing tools, why do most of them suck?
What's the difference between an E-book and a white paper? (And when should you use them?)
The single biggest secret to creating a compelling customer success story (formerly known as a case study)
From dumpy to sexy: an FAQs makeover
Video: show me a story
Podcasting: is this thing on?
Photographs: the power of pictures
3. Content that converts: success stories (with ideas you can steal!)
Reynolds Golf Academy: Greensboro, Georgia
The Cool Beans Group: Greensboro, North Carolina
U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia
Qvidian: Lowell, Massachusetts
HubSpot: Cambridge, Massachusetts
Kodak: Rochester, New York
Boeing Company: Chicago, Illinois
Indium Corporation: Clinton, New York
PinkStinks: London, England
4. This isn't goodbye
This isn't goodbye, and a gift for you
Additional Contributors: Chapman, C. C.
ISBN: 1118232607
Branch Call Number: 658.872 H23684c 2012
Bibliography: Includes bibliographical references and index
Subject Headings: Web sites Design Social media Internet marketing
Topical Term: Web sites
Social media
Internet marketing
LCCN: 2012001608
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