how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business
The case for content
Insight inspires originality: who do you want to attract?
Who are you?
Reimagine; don't recycle: anatomy of a content circle of life
Share or solve; don't shill
Stoke the campfire
Create wings and roots
The care and feeding of fans
Attention B2B companies: this is the chapter you are looking for
2. The how-to section
A blog as a hub of your online content
If webinars are awesome marketing tools, why do most of them suck?
What's the difference between an E-book and a white paper? (And when should you use them?)
The single biggest secret to creating a compelling customer success story (formerly known as a case study)
From dumpy to sexy: an FAQs makeover
Video: show me a story
Podcasting: is this thing on?
Photographs: the power of pictures
3. Content that converts: success stories (with ideas you can steal!)
Reynolds Golf Academy: Greensboro, Georgia
The Cool Beans Group: Greensboro, North Carolina
U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia
Qvidian: Lowell, Massachusetts
HubSpot: Cambridge, Massachusetts
Kodak: Rochester, New York
Boeing Company: Chicago, Illinois
Indium Corporation: Clinton, New York
PinkStinks: London, England
4. This isn't goodbye
This isn't goodbye, and a gift for you
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