Fundraising and the Next Generation
Tools for Engaging the Next Generation of Philanthropists
Step-by-step guidance to key fundraising methods to attract,engage, and retain donors of all ages Fundraising and the Next Generation brings readers up todate on cases, research, opportunities, and challenges regardingphilanthropy's next generation. Readers will learn practicalstrategies for cultivation, solicitation, and stewardship of Gen Xand Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors,key characteristics, and approaches for working withphilanthropists under the age of forty. In addition, other agecohorts will be discussed to provide perspective, comparison, andrelated strategies. Includes step-by-step tools for setting up next gen technologyin your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academicresources for development and professional advancement, and anassessment toolkit Defines the key characteristics of the four currentgenerations, their habits for charitable giving, and how everydevelopment office can successfully engage them inphilanthropy Provides a website with additional information beyond thebook Savvy fundraising leaders understand that successful andsustained philanthropy is not just an issue for today. Long-termplanning and diversified strategies allow fundraisers to accessevery prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up todate on cases, research, opportunities, and challenges regardingphilanthropy's next generation.
Series that include this title
Hoboken, N.J. : John Wiley & Sons, c2012
Branch Call Number:
658.15224 D2617f 2012
xv, 304 p. :,ill. ;,24 cm