[]
[]

Fundraising and the Next Generation

Tools for Engaging the Next Generation of Philanthropists

Davis, Emily

(Book - 2012)
Fundraising and the Next Generation
Print
Step-by-step guidance to key fundraising methods to attract,engage, and retain donors of all ages Fundraising and the Next Generation brings readers up todate on cases, research, opportunities, and challenges regardingphilanthropy's next generation. Readers will learn practicalstrategies for cultivation, solicitation, and stewardship of Gen Xand Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors,key characteristics, and approaches for working withphilanthropists under the age of forty. In addition, other agecohorts will be discussed to provide perspective, comparison, andrelated strategies. Includes step-by-step tools for setting up next gen technologyin your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academicresources for development and professional advancement, and anassessment toolkit Defines the key characteristics of the four currentgenerations, their habits for charitable giving, and how everydevelopment office can successfully engage them inphilanthropy Provides a website with additional information beyond thebook Savvy fundraising leaders understand that successful andsustained philanthropy is not just an issue for today. Long-termplanning and diversified strategies allow fundraisers to accessevery prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up todate on cases, research, opportunities, and challenges regardingphilanthropy's next generation.

Series that include this title

Publisher: Hoboken, N.J. : John Wiley & Sons, c2012
ISBN: 1118077024
9781118077023
Branch Call Number: 658.15224 D2617f 2012
Characteristics: xv, 304 p. :,ill. ;,24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add a Notice

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

No similar edition of this title was found at MCL.

Try searching for Fundraising and the Next Generation to see if MCL owns related versions of the work.


Suggest for Purchase

  Loading...

Powered by BiblioCommons.
app12 Version nodvandig Last updated 2015/03/04 10:57