Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website#151;all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication#151;in whatever form it takes. By breaking down the study of type into a systematic progression of relationships#151;letter, word, sentence, paragraph, page and screen#151;award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
the essential guide to typography for print and web design
Cincinnati, Ohio :, How Books,, c2012
233 p. :,ill. ;,26 cm
Statement of Responsibility:
Branch Call Number:
686.22 B7437m 2012