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Mastering Type

The Essential Guide to Typography for Print and Web Design
Bosler, Denise (Book - 2012 )
Average Rating: 4 stars out of 5.
Mastering Type


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Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website#151;all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication#151;in whatever form it takes. By breaking down the study of type into a systematic progression of relationships#151;letter, word, sentence, paragraph, page and screen#151;award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
Authors: Bosler, Denise
Title: Mastering type
the essential guide to typography for print and web design
Publisher: Cincinnati, Ohio :, How Books,, c2012
Characteristics: 233 p. :,ill. ;,26 cm
Statement of Responsibility: Denise Bosler
Notes: Includes index
ISBN: 9781440313691
1440313695
Branch Call Number: 686.22 B7437m 2012
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