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Trust Me, I'm Lying

Confessions of A Media Manipulator
Holiday, Ryan (Book - 2012)
Average Rating: 3.5 stars out of 5.
Trust Me, I'm Lying
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An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Authors: Holiday, Ryan
Title: Trust me, I'm lying
confessions of a media manipulator
Publisher: New York, N.Y. : Portfolio, c2012
Characteristics: xi, 259 p. ;,24 cm
Statement of Responsibility: Ryan Holiday
Contents: Book 1: Feeding the monster : how blogs work. Blogs make the news ; How to turn nothing into something in three way-too-easy steps ; The blog con : how publishers make money online ; Tactic #1: Bloggers are poor; help pay their bills ; Tactic #2: Tell them what they want to hear ; Tactic #3: Give them what spreads, not what's good ; Tactic # 4: Help them trick their readers ; Tactic #5: Sell them something they can sell (exploit the one-off problem) ; Tactic #6: Make it all about the headline ; Tactic #7: Kill 'em with pageview kindness ; Tactic #8: Use the technology against itself ; Tactic #9: Just make stuff up (everyone else is doing it)
Book 2: The monster attacks : what blogs mean. Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be ; There are others : the manipulator hall of fame ; Cute but evil : online entertainment tactics that drug you and me ; The link economy : the leveraged illusion of sourcing ; Extortion via the Web : facing the online shakedown ; The iterative hustle : online journalism's bogus philosophy ; The myth of corrections ; Cheering on our own deception ; The dark side of snark : when Internet humor attacks ; The 21st-century degradation ceremony : blogs as machines of hatred and punishment ; Welcome to unreality ; How to read a blog : an update on account of all the lies
Conclusion: So
where to from here?
Summary: An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
ISBN: 159184553X
9781591845539
Branch Call Number: 659.202856752 H7325t 2012
Bibliography: Includes bibliographical references and index.
Subject Headings: Social media Economic aspects Public relations Blogs Marketing Blogs
Topical Term: Social media
Public relations
Marketing
LCCN: 2012008773
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Apr 03, 2014
  • ravishri rated this: 3.5 stars out of 5.

This is a must read book for anyone who does not really understand how online marketing works. The book focuses on what factors influence blogs to focus on certain topics and how increased chatter in the blog space about a certain topic finds its way to more mainstream media thereby shaping public perception.
While I am moderately familiar with the working of online marketing the biggest eye opener for me was to learn that bloggers (self proclaimed journalists) do not care about being correct in their reporting ... kind of a shocker but i understand why after reading the book.

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