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The Graphic Designer's Business Survival Guide

Daniels, Lawrence J. (Book - 2013 )
Average Rating: 2 stars out of 5.
The Graphic Designer's Business Survival Guide


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"Explains how to: develop a unique market niche that sets you apart, create a website and portfolio that highlight design solutions, do pre-pitch research and deliver winning presentations, establish a reliable system for tracking billable hours, use cold-calling strategies even sales phobics can master, make design decisions based on bottom-line results that clients value."--P. [4] of cover.
Authors: Daniels, Lawrence J., 1942-
Title: The graphic designer's business survival guide
Publisher: New York :, American Management Association,, c2013
Characteristics: xii, 227 p. :,ill. ;,23 cm
Statement of Responsibility: Lawrence J. Daniels
Notes: Includes index
Contents: Taking the plunge : a daunting, energizing journey
Setting up house : firm fundamentals
Design firm management : tools and templates
Designing a relevant firm image
Communicating credibility
Effective business writing : the cornerstone of firm growth
Crafting a winning proposal
Time management : the key to design firm profitability
Effective marketing : your passport to success
Growing your firm in any economic climate
Sidestepping obstacles in your firm's path
Summary: "Explains how to: develop a unique market niche that sets you apart, create a website and portfolio that highlight design solutions, do pre-pitch research and deliver winning presentations, establish a reliable system for tracking billable hours, use cold-calling strategies even sales phobics can master, make design decisions based on bottom-line results that clients value."--P. [4] of cover.
ISBN: 9780814432419
0814432417
Branch Call Number: 741.6068 D1864g 2013
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