The Graphic Designer's Business Survival Guide

Daniels, Lawrence J.

Book - 2013
Average Rating: 2 stars out of 5.
The Graphic Designer's Business Survival Guide
"Explains how to: develop a unique market niche that sets you apart, create a website and portfolio that highlight design solutions, do pre-pitch research and deliver winning presentations, establish a reliable system for tracking billable hours, use cold-calling strategies even sales phobics can master, make design decisions based on bottom-line results that clients value."--P. [4] of cover.

Publisher: New York : American Management Association, c2013
ISBN: 0814432417
Branch Call Number: 741.6068 D1864g 2013
Characteristics: xii, 227 p. :,ill. ;,23 cm


From Library Staff

The author explains the reality of having one's own design firm, including information on structuring and managing a design firm that fills a unique niche in the communications design industry; communicating with clients and building professional relationships; self-promotion; establishing fees a... Read More »

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