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Google Power Search

Spencer, Stephan M. (eBook - 2011 )
Google Power Search


Item Details

Behind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.Incorporate advanced search operators such as filetype:, intitle.
Authors: Spencer, Stephan M.
Title: Google power search
[electronic resource]
Publisher: Sebastopol, CA :, O'Reilly,, c2011
Characteristics: 1 online resource (xii, 56 p.) :,ill
Statement of Responsibility: Stephan Spencer
Notes: "The essential guide to finding anything online with Google"--Cover
Contents: Table of Contents; Introduction; Conventions Used in This Book; Using Code Examples; Safari® Books Online; How to Contact Us; Credits; Content Updates; November 18, 2011; Chapter 1. Refining Your Searches; Multiple Words; Case Insensitivity; Superfluous Words; Exact Phrases; Word Order; Singular Versus Plural; Wildcard; Number Range; Punctuation; Accents; Boolean Logic; Stemming; Synonyms; Chapter 2. Google Search Operators; filetype:; site:; inurl:; allinurl:; intext:; allintext:; intitle:; allintitle:; inanchor:; allinanchor:; daterange:; related:; info:; link:; cache:; define:; stocks
Summary: Behind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.Incorporate advanced search operators such as filetype:, intitle.
Additional Contributors: Ebook Library
ISBN: 9781449312992
1449312993
9781449313579
1449313574
9781449311568
1449311563
Branch Call Number: Electronic book
ZA4234.G64 S64 2011
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