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Engagement Marketing

How Small Business Wins in A Socially Connected World
Goodman, Gail F. (eBook - 2012 )
Engagement Marketing
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A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media-and its nimble partner, mobile technology-it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects-as well as how to increase repeat sales-using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility-and endorsements-for your business Understand why engagement is so important-and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Authors: Goodman, Gail F., 1960-
Title: Engagement marketing
how small business wins in a socially connected world
[electronic resource]
Publisher: Hoboken, N.J. : Wiley, c2012
Characteristics: xxii, 198 p. :,ill
Statement of Responsibility: Gail F. Goodman
Notes: Includes index
Additional Contributors: ebrary
Alternate Title: Public Library Complete
ISBN: 9781118223789
9781118101025
1118101022
Branch Call Number: Electronic Book
Reproduction: Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
Subject Headings: Social media Small business marketing Online social networks Internet marketing
Genre/Form: Electronic books
Topical Term: Social media
Small business marketing
Online social networks
Internet marketing
LCCN: 2012003556
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"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a var... Read More »


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Version pocillo (pocillo) Last updated 2014/08/29 09:56