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Homo Zapiens

Pelevin, Viktor (Book - 2006 )
Average Rating: 3 stars out of 5.
Homo Zapiens
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The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology.
Authors: Pelevin, Viktor
Uniform Title: Generation "P". English
Title: Homo zapiens
Publisher: New York : Penguin, 2006
Characteristics: 250 p. ;,20 cm
Statement of Responsibility: Victor Pelevin ; translated by Andrew Bromfield
Notes: Translation of: Generation "P."
Summary: The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology.
Additional Contributors: Bromfield, Andrew
ISBN: 9780142001813
0142001813
Branch Call Number: FICTION PELEVIN 2006
Genre/Form: Humorous fiction
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Library Staff

I love Pelevin's humorous style and he mixes post-Communist Russian society with Western elements of pop-culture in this best-selling title. Like other titles on this list, Pelevin shows Russian literature is not all suppression and snow. Highly recommended.


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