The Social Media Manifesto

Hallam, Jed

eBook - 2012
The Social Media Manifesto
<SPAN style=""FONT-STYLE: italic"">The Social Media Manifesto</SPAN> is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

Publisher: Basingstoke : Palgrave Macmillan, 2012
ISBN: 9781137271426
Branch Call Number: Electronic book
Characteristics: 1 online resource (180 p.)
Additional Contributors: Ebook Library


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