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Strategies in E-Business

Positioning and Social Networking in Online Markets
Gil-Pechuán, Ignacio (eBook - 2013 )
Strategies in E-Business


Item Details

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on posit
Authors: Gil-Pechuán, Ignacio
Title: Strategies in E-Business
Positioning and Social Networking in Online Markets
[electronic resource]
Publisher: Dordrecht :, Springer,, 2013
Characteristics: 1 online resource (164 p.)
Notes: Description based upon print version of record
Contents: 6.2.1 Technology and the Elderlies
5 Website Effectiveness for Tourism Accommodation CompaniesAbstract; 5.1...Introduction; 5.2...Website Effectiveness; 5.2.1 Online Visibility; 5.2.2 Website Design; 5.3...Website Effectiveness Assessment for Small- and Medium-Sized Hotels; 5.3.1 Online Visibility Assessment; 5.3.2 Website Design Assessment; 5.4...Operationalisation of the Website Effectiveness Assessment; 5.4.1 Sample and Data; 5.4.2 Online Visibility Scale; 5.4.3 Website Design Scale; 5.5...Results; 5.6...Conclusions; References; 6 Gender in the Elderly Internet Users; Abstract; 6.1...Introduction; 6.2...Literature Review
4.2...Conceptual Framework and Research Propositions4.2.1 Mapping Business Incubator Research; 4.2.2 Resource-Based Theory and Business Incubators; 4.2.2.1 Resources of Business Incubators; 4.2.2.2 Capabilities of Business Incubators; 4.3...Methodology; 4.4...Results and Discussion; 4.4.1 Descriptive Analysis; 4.4.1.1 Supply for Products and Services of Barcelona Activa Incubator; 4.4.1.2 Demand for Products and Services of Barcelona Activa; 4.4.2 Propositions' Analysis; 4.5...Conclusions and Future Research Lines; Acknowledgments; References
2.3.8 Influence of eWOM on Community Commitment (Affective)2.3.9 Influence of Community Commitment (Affective) on Loyalty; Acknowledgement; A.1. Appendix: Measurement Scales of the Variables of the Proposed Model; 3 Crowdsourcing as a Competitive Advantage for New Business Models; Abstract; 3.1...Introduction; 3.2...Crowd Participation; 3.3...Crowdsourcing in the Literature; 3.4...The Use of Crowdsourcing; 3.5...Stages of Crowdsourcing; 3.6...Conclusions; References; 4 Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa; Abstract; 4.1...Introduction
2.2.4 eWOM (Electronic Word-of-Mouth)2.2.5 Community Commitment (Affective); 2.2.6 Loyalty; 2.3...Justification of the Relationships Proposed; 2.3.1 Influence of the Online Reputation on Satisfaction; 2.3.2 Influence of the Online Reputation on eWOM; 2.3.3 Influence of the Online Reputation on Social Involvement; 2.3.4 Influence of Satisfaction on eWOM; 2.3.5 Influence of Satisfaction on Community Commitment (Affective); 2.3.6 Influence of Social Involvement on eWOM; 2.3.7 Influence of Social Involvement on Community Commitment (Affective)
Contents; 1 Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?; Abstract; 1.1...Introduction; 1.2...Online Social Networks: Much more than Facebook and Twitter; 1.3...Positioning in OSNs Through QDQ Media: The Case of Spanish SMEs; 1.3.1 Activa Internet: Business Pages; 1.4...Conclusions; 1.5...Future Progress and Business Trends; Acknowledgments; References; 2 Modelling the Influence of eWOM on Loyalty Behaviour in Social Network Sites; Abstract; 2.1...Introduction; 2.2...Theoretical Background; 2.2.1 Online Reputation; 2.2.2 Satisfaction; 2.2.3 Social Involvement
Summary: In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on posit
ISBN: 9781461481843
Branch Call Number: Electronic book
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