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Strategies in E-Business

Positioning and Social Networking in Online Markets

Gil-Pechuán, Ignacio

(eBook - 2013)
Strategies in E-Business
Print
In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on posit.
Publisher: Dordrecht : Springer, 2013
ISBN: 1461481848
9781461481843
Branch Call Number: Electronic book
Characteristics: 1 online resource (164 p.)

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app16 Version Hasselnot Last updated 2014/12/18 17:24