You are using Internet Explorer 7.0 to view this site. IE7 is a 6-year-old browser that does not display modern web sites properly. Please upgrade to a newer browser to make best use of this site. Contact your local library branch if you require assistance. For more information, see this FAQ page.
In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs-with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on posit.