Multcolib Research Picks: Small Business Start-Up
Annotation: The host of MSNBC's "Your Business" offers tips and practical advice for small business owners and entrepreneurs on a wide range of topics including finance, human resources, public relations, and sales that will help them succeed.
Annotation: "A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms.
Annotation: "Learn how to: Choose the right business for your skills; Stay focused at home; Launch a blog and Web site; Start an online shop; Create a portfolio; Find your clients; Finance your business; Price your products or services; Create a business plan; Be your own publicist; Gracefully juggle parenting and running a business"
Annotation:Amy Cortese takes us inside the local investing movement, where solutions to some of the nation's most pressing problems are taking shape. The idea is that, by investing in local businesses, rather than faceless conglomerates, investors can earn profits while building healthy, self-reliant communities.
Annotation:Provides a broad summary of the subjects that people typically research, such as "How should your company position itself to attract private equity investment?" and "What steps can you take to improve your company's marketability? guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge.
Annotation:Use this resource to access: The entire Business Plans Handbook Series, which contains hundreds of sample business plans. Contains articles that cover all major areas of starting, operating and maintaining a business from financing, management, marketing, accounting, taxes and more.
Annotation:Reveals how to write an accessible and recognition-promoting business plan for any organization, discussing how new or established companies can benefit from an effectively executed business plan.