Multcolib Research Picks: Consumer Behavior and Demographics

Who's Buying by Age
Who's Buying by Age Book - 2006- R- 658.8342 W628 In-library use only in some locations

Annotation:For anyone who needs to know spending patterns by age - and age is probably the most important predictor of spending - Who's Buying by Age could be considered the Bible of Spending.

Best Customers
Best Customers Book - 1999- R- 658.834 B561 In-library use only in some locations

Annotation:A unique look at who the best and biggest customers are for hundreds of individual products and services, alerting marketers to potential booms and busts in the years ahead.

The American Marketplace
The American Marketplace Demographics and Spending Patterns Book - 1997- R- 317.3 A5118 In-library use only in some locations

Annotation:The American Marketplace reveals the latest demographic trends and tells the American story. It examines changing lifestyles in rich detail, from growing racial and ethnic diversity to declining homeownership, from disappearing nuclear families to recovery in household spending.

Household Spending
Household Spending Who Spends How Much on What Book - 1997- R- 658.834 H842 In-library use only in some locations

Annotation:If Americans buy it, you can probably find out how much they're spending on it in Household Spending. This unique resource gives you the latest dollar-for-dollar answers to the questions: Who buys? What do they buy? How much do they spend?

MSA Profile
MSA Profile Book - 1987- R- 310 M939 In-library use only in some locations

Annotation:MSA Profile has data for all metropolitan areas in the U.S. It contains historical data from 1970 and projections to 2040 of population by age and race, employment by industry, earnings of employees by industry, personal income by source, households by income bracket and retail sales by kind of business.

Research Alert Yearbook
Research Alert Yearbook Year in Review Book R- 306.0973 R432 In-library use only in some locations

Annotation:No matter what industry you're in, or which aspect of consumer behavior you're investigating, the Research Alert Yearbook brings you vital, hard-to-find, credible facts on spending, attitudes and demographics.

SRDS Media Solutions
SRDS Media Solutions Website or Online Data Click here to access SRDS media solutions titles »

Annotation:This online consumer market research database from SRDS and Nielsen provides demographic, segmentation and targeting data for media planners and consumer marketers. Explore by market, lifestyle behavior, or demographic variables to learn about new markets and to gain market-by-market insight into where to find your key audiences.

Annotation:Find up-to-date demographic data on people, housing, and business in geographic areas across the United States.

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Who should you target your business toward? The library has lots of reference sources to help you research consumers.

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