Is It All About Image?
[how PR Works in Architecture]Book - 2004
The book reveals varying forms of PR support and looks at howthese operate within a variety of office cultures, letting youin on what happens behind the scenes. Anecdotal evidence of whatcan work for you provides first hand evidence whichsteers clear of corporate style bullet pointguidelines. Thus, case studies, interviews of publicistsand also the press is used to corroborate otherinformation.This is the first book to give a comprehensive and accessibleaccount of the way publicity can work for architecturalfirms of any size It is illustrated with case studies of the way that verydifferent architectural projects have been promoted worldwide, fromthe Guggenheim to the wobbly bridge Provides essential information on the way that publicity can bedealt with in small and large offices alike Features interviews with people who are working in PR at everylevel, from individuals working alone to large practiceswith entire PR departments