Finding Betty Crocker

Finding Betty Crocker

The Secret Life of America's First Lady of Food

Book - 2005
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A history of the Betty Crocker brand documents the creation of what was to become a General Mills culinary icon in 1921, and the corporate endeavors behind the character's successes as a social and marketing phenomenon.
Publisher: New York : Simon & Schuster, ©2005
ISBN: 9780743265010
Branch Call Number: 641.5973 M346f 2005
Characteristics: 274 pages : illustrations ; 23 cm
Alternative Title: Betty Crocker


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