Finding Betty Crocker
The Secret Life of America's First Lady of FoodBook - 2005
A history of the Betty Crocker brand documents the creation of what was to become a General Mills culinary icon in 1921, and the corporate endeavors behind the character's successes as a social and marketing phenomenon.
Publisher: New York : Simon & Schuster, ©2005
Branch Call Number: 641.5973 M346f 2005
Characteristics: 274 pages : illustrations ; 23 cm
Alternative Title: Betty Crocker