Henry Spira is a lifelong activist and founder of the modern animal rights movement. Inspired by the thinking of Peter Singer in the early 1970s, Henry turned Singer's ethical lessons into action, launching campaigns against organisations whose practices caused unnecessary suffering to animas. He has taken on some of the most powerful companies in America, including Revlon, Avon, Perdue, and McDonald's with extraordinary success. His respectful, though forceful, dialogue with these opponents convinces them that they can change their procedures without losing face or profit. This inspiring story of Henry's life and his campaigns proposes that his remarkable successful method of action can be adopted by activists of all kinds.