Nirvana in A Cup

Nirvana in A Cup

The Founding of Oregon Chai

Book - 2006
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The dream of owning your own business is as entrenched in American culture as our joy in rooting for the underdog. We love David and Goliath stories because we get to vicariously sling our own rocks at "The Man." We especially enjoy sink or swim battles where our hero is in unfamiliar waters - and in way over his head.Nirvana in a Cup: The Founding of Oregon Chai is all that - and more. It's the true-life story of a mother-daughter entrepreneurial team who built a business in completely unfamiliar terrain - and sold it less than a decade later for $75 million dollars.Heather, the college-aged daughter discovered - and fell in love with - an ancient, spicy, milky tea called "chai" while hiking high in the Himalayas. She and her mother, Tedde, then brewed up a classic kitchen table start-up and brought this new drink that no one had ever heard of, much less could pronounce, to the American market - and beyond.Their journey was littered with speed bumps, u-turns and collisions. Tedde watches with pride as her little girl grows into a CEO before her eyes. Together they negotiate partnerships, secure financing (both private and SBA), conceive of clever branding and innovative packaging strategies and deal with production nightmares and manufacturing mishaps every step of the way.This book, an authentic case study of small business growth pains, gives a rare and unapologetically accurate, fly-on-the-wall glimpse into the trials and tribulations of never having enough cash or energy to keep up with the insanely precarious growth rate of 430%. Not to mention, the perks and drawbacks of running a family - and friend - owned business.Nirvana in a Cup is a story that everyone can enjoy. It's a heart-warming business memoir filled to the brim with life lessons learned along the way, taking an idea to market - and executing it. Brilliantly.This is the textbook for the Ultimate American Dream.
Publisher: Portland, Ore. : Moby Press, c2006
ISBN: 9780978647506
Branch Call Number: BIOGRAPHY 338.17372 MCMILLEN 2006
Characteristics: 334 p. : ill. ; 23 cm
Additional Contributors: Hale, Heather


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