Battling Big Box
How Nimble Niche Companies Can Outmaneuver Giant CompetitorsBook - 2009
The authors discuss how small companies can battle giant ones by replying on agility, adaptability, customer service, and credibility. Topics include empowering your people, building a powerful brand, managing cash flow, and keeping your vision in mind.
Publisher: Franklin Lakes, NJ : Career Press, c2009
Branch Call Number: 658.022 D819b 2009
Characteristics: 256 p. ; 21 cm
Alternative Title: Niche companies can outmaneuver giant competitors