Battling Big Box

Battling Big Box

How Nimble Niche Companies Can Outmaneuver Giant Competitors

Book - 2009
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The authors discuss how small companies can battle giant ones by replying on agility, adaptability, customer service, and credibility. Topics include empowering your people, building a powerful brand, managing cash flow, and keeping your vision in mind.
Publisher: Franklin Lakes, NJ : Career Press, c2009
ISBN: 9781601630285
160163028X
Branch Call Number: 658.022 D819b 2009
Characteristics: 256 p. ; 21 cm
Additional Contributors: Marks, Susan J.

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