It's Not What You Sell, It's What You Stand for

Why Every Extraordinary Business Is Driven by Purpose

Spence, Roy

Book - 2011
Average Rating: 4.5 stars out of 5.
It's Not What You Sell, It's What You Stand for
Print
"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money." -Jim Collins, author of Good to Great Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. As Spence writes, "Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible." Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation. These insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.

Publisher: New York, N.Y. : Portfolio/Penguin, 2011
ISBN: 1591844479
9781591844471
Branch Call Number: 658.4012 S744i 2011
Characteristics: 315 p. :,ill. ;,22 cm
Additional Contributors: Rushing, Haley

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add a Notice

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Find it at MCL

  Loading...
[]
[]