The Face-to-face Book

The Face-to-face Book

Why Real Relationships Rule in A Digital Marketplace

Book - 2012
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Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.
Publisher: New York : Free Press, 2012
Edition: 1st Free Press hardcover ed
ISBN: 9781451640069
Branch Call Number: 658.872 K2923f 2012
Characteristics: xv, 287 pages : illustrations ; 24 cm
Additional Contributors: Fay, Brad


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mnack Sep 09, 2012

Marketing for the 21st C. Really blows the whole notion of social media marketing out of the water. (cf.Hubspot's "Inbound Marketing" et al.) A 'must read' for anyone with a product or service to sell.


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