Guerrilla Marketing Remix
The Best of Guerrilla MarketingBook - 2011
Cash in with guerrilla marketing's greatest hits. Updated, adapted, remastered ... the father of guerrilla marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver the best of guerrilla marketing--a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling guerrilla marketing books. When they write the history of marketing thought, Jay doesn't get a page ... he gets his own chapter. This book is the culmination of guerrilla marketing's huge footprint on the marketing landscape.
Publisher: Irvine : Entrepreneur Press, ©2011
Branch Call Number: 658.802 L6659gr 2011
Characteristics: vii, 464 pages ; 23 cm
Alternative Title (Original Script): ı̆ı击营销战