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American Icon

Alan Mulally and the Fight to Save Ford Motor Company

Book - 2012
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Publisher: New York : Crown Business, ©2012
ISBN: 9780307886057
0307886050
Branch Call Number: 338.7629222092 M954h 2012
Characteristics: x, 422 pages, [8] pages of plates : illustrations ; 25 cm

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pm221
Oct 24, 2017

A far better treatise on leadership than any of the textbooks and popular essays on the subject. Alan Mullaly was an outstanding leader at both Boeing and Ford, and this book shows how.

biggieou May 30, 2012

Awesome book. Really breaks down how and why Ford was able to weather the Great Recession and propsper, while GM and Chrysler failed.

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