Content Rules

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite your Business

Book - 2012
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"How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their diea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- Provided by publisher.
Publisher: Hoboken, N.J. : Wiley, ©2012
Edition: Rev. and updated
ISBN: 9781118232606
1118232607
Branch Call Number: 658.872 H23684c 2012
Characteristics: xxiv, 293 pages : illustrations ; 23 cm
Additional Contributors: Chapman, C. C. 1973-

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dkhclib66
Nov 30, 2015

I really enjoyed reading this book. The information is right on, and the implementation directions are great too. I recommend.

c
cdimov
Aug 22, 2013

Aside from being an inherently fascinating subject to a Marketer - Handley and Chapman filled the book with a good balance of statistics on Marketing on the web, provides many great use-able ideas, and includes several real world case studies at the end. Part of the challenge of Marketing on the web, is not necessarily knowing what is the correct approach. Do you give away the content, or must you always capture the requestor's vital information for a future eblast campaign. Content Rules gave me some good and balanced ideas in this regard. The answer is a bit of both. Sometimes you want to be a thought leader, and provide free content with no strings attached. Yet other times you will want to do an exchange... and better yet a growing exchange.

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