Real Influence

Real Influence

Persuade Without Pushing and Gain Without Giving in

Book - 2013
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Argues against the aggressive selling of ideas and instead emphasizes listening, genuine engagement, and commitment to a lasting business relationship in order to get someone to come around to one's way of thinking.
Publisher: New York : AMACOM ; London : McGraw-Hill [distributor], 2013
ISBN: 9780814420157
081442015X
Branch Call Number: 658.45 G699r 2013
Characteristics: x, 258 pages ; 24 cm
Additional Contributors: Ullmen, John B. 1966-

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darcyhudjik
Dec 23, 2016

This is a fantastic book on influencing others. The key is focusing on how to make the transaction or experience meaning full for them, not how to get them to do what you want.

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