Homo Zapiens

Pelevin, Viktor

Book - 2006
Average Rating: 4 stars out of 5.
Homo Zapiens
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology.

Publisher: New York : Penguin, 2006
ISBN: 9780142001813
Branch Call Number: FICTION PELEVIN 2006
Characteristics: 250 p. ;,20 cm
Additional Contributors: Bromfield, Andrew


From Library Staff

I love Pelevin's humorous style and he mixes post-Communist Russian society with Western elements of pop-culture in this best-selling title. Like other titles on this list, Pelevin shows Russian literature is not all suppression and snow. Highly recommended.

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