The Experience EconomyBook - 2011
With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
Publisher: Boston, Mass. : Harvard Business Review Press, ©2011
Edition: Updated edition
Branch Call Number: 658.56 P6491e 2011
Characteristics: xxvii, 359 pages : illustrations ; 21 cm