The Experience Economy

The Experience Economy

Book - 2011
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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
Publisher: Boston, Mass. : Harvard Business Review Press, ©2011
Edition: Updated ed
ISBN: 9781422161975
1422161978
Branch Call Number: 658.56 P6491e 2011
Characteristics: xxvii, 359 pages : illustrations ; 21 cm
Additional Contributors: Gilmore, James H. 1959-

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