The Method Method

The Method Method

7 Obsessions That Helped Our Scrappy Start-up Turn An Industry Upside Down

Downloadable Audiobook - 2012
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants by bringing innovations to market faster, you can stay out in front of larger rivals. Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Publisher: [United States] : Gildan Audio : Made available through hoopla, 2012
Edition: Unabridged
ISBN: 9781469000145
1469000148
Branch Call Number: Streaming Audiobook
Characteristics: 1 online resource (1 audio file (8hr., 30 min.)) : digital

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