Using Great Service to Create Rabid FansDownloadable Audiobook - 2015
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls 'Zombie Loyalists,' fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends do the the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.
Publisher: [United States] : Dreamscape Media, LLC : Made available through hoopla, 2015
Branch Call Number: Streaming Audiobook
Characteristics: 1 online resource (1 audio file (6hr., 34 min.)) : digital